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6 Tips for Turning Big Data into Great Customer Experiences
The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data...
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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this...
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4 Lessons from Responsive Design for CMOs
Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. According to data from a December 2012 study conducted by...
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